One of the UK’s leading jewellery designers is launching his bespoke diamond collection with a pop up shop at London’s exclusive department store Fenwick. The Wylde Flower Diamond® pop-up shop opened on the 5 May until 1 June in Bond Street.
Nicholas Wylde celebrated 25 years in the jewellery business by creating the Wylde Flower Diamond® and has been voted as one of the Hot 100 Jewellers in the country. Nicholas who has a loyal customer following, including royalty and celebrities, has shops in Bath and Bristol.
Quality jewellery and great customer service are top of Nicholas’ list and his talents have attracted attention worldwide. He is delighted to have been given a chance to showcase his work in London:
“It’s been my goal since I was 24 with just 12 rings in my first shop window to one day have a presence in London,”
“I’m so proud to have been asked to showcase my amazing Wylde Flower Diamond® at such a highly respected store as Fenwick. My patented Wylde Flower Diamond® is truly a cut above the rest. This exquisitely faceted diamond outshines the more traditional round diamond. The way it is hand cut can make the stone appear 10% larger than any other diamonds of the same size.”
Pop-ups which originated as a way to fill empty shops have become a sophisticated trend that give retailers the chance to display new products and try out brands.
Lesley Exley is the MD of a specialist executive search company for retail companies and global luxury brands and she was the inspiration behind the Wylde Flower going to Fenwick of Bond Street this May.
“Nicholas’ work is suited to the smart thinking, affluent customer which Fenwick attracts,” says Lesley.
“And he has the kind of stylish, feminine collections which will complement the overall feel of the women’s fashion accessories and footwear in the store.”
Nicholas has won many awards including Best Retail Image in the UK when he was up against Mappin & Webb and Links of London. His clients include members of the Royal Family, Jamie Cullum and Sophie Dahl, singer Richard Ashcroft, Olympic gold medallist Amy Williams and author Susan Lewis.
His Wylde Flower Diamond® has 24 more facets than a standard brilliant cut which not only gives it the unique flower image but an extraordinary sparkle. Each stone comes with its own certificate from the International Gemological Institute and the words Wylde Flower and an individual number are lasered onto the girdle of the stone.
Fenwick customers will be able to buy this bespoke diamond set as a pendant, earrings or ring. There will also be other collections to browse including the Flower, Petal, Leaf and W collections. The Wylde Flower Diamond® bringing the two symbols of love together.