Some people just buy make-up items, apply them every day, and rarely give their lipstick or eyeliner a second thought. But those in the know will have noticed some special packages appear at different times throughout the year, packed full of make-up items and accessories.
Make-up gift sets are often put together by well-known brands as free items to entice you to buy make-up items during key trading times. You might see an Elizabeth Arden bonus collection in the summer, or a No17 gift set available in winter with the purchase of qualifying products. These gift sets could typically contain an eye shadow or blusher palette, make-up bag, lipstick or lip gloss, and sometimes the addition of skincare items or make-up remover. If you already regularly buy from a particular make-up brand, stocking up when the free gifts are on offer, can be a great way to treat yourself.
It’s not just about special offer packs though, some retailers also use make-up gift set packages as a way of introducing you to a brand. Mineral Make-up is a growing area of the beauty industry that has benefitted from this approach, with customers purchasing to either try out the products for the first time, or because buying a kit means they will have all their make-up needs met in one purchase. One brand to consider is Sheer Cover, which includes primer, make-up brushes, a face palette, and mineral foundation in their kits, which are available online and via various shopping channels/websites. There’s also Bare Minerals, a name more familiar with high street shoppers through their units in Boots, Debenhams, and John Lewis. Their ‘Get Started Kits’ are aimed at eyes, lips, or complexion, so you can expect to see a mix of primer, foundation, blusher and concealer to suit different skin tones, or a selection of eye and lip colours.
Apart from special offers, and get started kits, what else can you look out for on the high street? Seasonal trends definitely come under this list, and many high street and high-end make-up brands respond to the latest trends by bringing out limited edition make-up sets. You may see all your favourite eye shadow colours in a collection for the first time, or your make-up gift may include exclusive ‘this season’ lip gloss colours. It’s a ‘buy it while it lasts’ sales tactic that is popular with customers.
Last, but by no means least, there is Christmas, a key time for make-up gift shoppers, as the seasonal beauty aisles are packed full of make-up gift sets, aimed at teenagers, younger adults, and older customers alike. There are full make-up collections on offer, make-up brush sets, nail varnish collections, small lip or eye palettes that make great stocking fillers, or featured items from well-known personalities such as Danni Minogue or Fearne Cotton.
The choice is pretty much limitless when it comes to make-up gift sets, and there are items to suit all budgets, all the year round. So whether you are looking for a small gift, make-up items in your favourite colour, or want to try out a new brand, there is a make-up gift set for you.