Fashion News

Forget top models. With haute couture turning to virtual reality, holographic versions of the world’s most in-demand models are now striding down the catwalks alongside their human counterparts.  But does this mean temperamental models are on their way out? New research has been revealed which shows it could be the end of the fashion world as we know it. A study published in the International Journal of Fashion Design, Technology and Education investigates the production...

WHATRIDESMAYCOME

Brightly coloured, affordable city bike makers – Nolobi bikes have released their new advert for the summer – What Rides May Come. A parody of the recent Subaru advert The Ride of Her Life. Amayah Louise and Matti Hemmings star in a heart thumping tale of love at first ride. She has the look, he has the tricks and together they’re about to discover that sometimes – love – only has one gear. Pursued by her psychotically violent father, they take to the road....

SportsShoes.com

  Helly Hansen have announced Official Retail Partner for the Helly Hansen Beauty and the Beast trail marathon for 2014 as SportsShoes.com. SportsShoes.com, an online running and fitness retailer, is an approved stockist of Helly Hansen and has a longstanding relationship with the brand. To mark its partnership with Helly Hansen for the trail marathon, SportsShoes.com will be offering a series of special offers to Helly Hansen Beauty and the Beast competitors when they sign...